Bath, Shower & Body Care Trends Shaping the Next Generation of Beauty Brands
The bath, shower, and body care industry is entering a new era. Consumers are no longer purchasing products simply because they need soap, lotion, or bath salts. They are purchasing experiences, routi
Building a Multi-SKU Body Care Brand from a Focused 2023 Launch
Brand Launch and Product Strategy
In early 2023, an East Coast personal care brand reached out with a clear goal. It wanted to launch a focused body care line that could grow quickly while keeping pro
From Private Label Concept to a $21M Global Brand: A Multi-Channel Success Story
From Private Label Concept to Brand Launch
In 2018, a growing consumer brand approached us with a clear goal and limited production resources. The founders wanted everyday body care products they coul
From Concept to Scaled Hospitality Partner: A Bulk Body Care Success Story
In 2022, a hospitality-focused wellness brand based in the Pacific Northwest reached out with a clear but challenging goal. They were supplying boutique hotels and wellness retreats with refillable bo