How Seasonality Impacts Bath & Body Buying Habits
Seasonality plays a meaningful role in how bath and body products are purchased and used. Changes in weather, daylight, and daily routines all influence what consumers reach for and how often they use
How to Customize Bath Soaks by Season
Adapting a bath routine by season is easier when you change the experience around a finished product rather than reformulating it at home. You might prefer a quieter floral aroma in winter or a citrus