Midwest Sea Salt Company President Featured in American Spa Magazine

The Midwest Sea Salt Company is pleased to announce that company President Warren Watson has been featured in American Spa, a leading publication serving professionals throughout the spa and wellness industry.

Published on October 23, 2026, the article, “7 Steps to Launching Your Spa’s Private-Label Line,” shares practical insights for spa owners and wellness businesses interested in creating their own branded bath, body, and skincare products.

Drawing from his experience overseeing private-label and contract manufacturing operations, Watson discusses important considerations that can influence the success of a new product collection, including product development, formulation, packaging, manufacturing requirements, and preparation for launch.

Sharing Real-World Manufacturing Experience

As President of The Midwest Sea Salt Company, Watson works with businesses ranging from emerging entrepreneurs to established brands, helping them navigate the process of bringing bath and body products to market.

The article reflects a central principle of the company's approach to manufacturing: successful private-label programs require more than simply selecting a product and adding a label. Thoughtful planning, realistic production expectations, and the right manufacturing partnership can make a meaningful difference.

For spa owners, a private-label collection can provide an opportunity to extend the treatment-room experience into customers' homes while developing a recognizable product identity.

Read the Full Article in American Spa

We appreciate the opportunity to contribute our manufacturing perspective to American Spa and share insights with professionals throughout the wellness industry.

Read “7 Steps to Launching Your Spa’s Private-Label Line” on American Spa

To learn more about our manufacturing services, visit our Private Label Manufacturing page.